/* ============================================================
   MERIDIAN — Media & Content Studio
   Editorial-cinematic: warm black · cream · vermilion
   ============================================================ */

:root{
  --ink:#0d0c0a;
  --ink-2:#161410;
  --ink-3:#1f1c16;
  --paper:#f2ede1;
  --paper-dim:#a59f90;
  --paper-faint:#6b665b;
  --accent:#ff4d1f;
  --accent-2:#ff8a5c;
  --line:rgba(242,237,225,.12);
  --line-strong:rgba(242,237,225,.28);
  --maxw:1320px;
  --pad:clamp(20px,4vw,56px);
  --ease:cubic-bezier(.6,.05,.05,1);
  --serif:"Fraunces",Georgia,serif;
  --sans:"Hanken Grotesk",system-ui,sans-serif;
  --mono:"Space Mono",ui-monospace,monospace;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--ink);
  color:var(--paper);
  font-family:var(--sans);
  font-size:17px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  cursor:none;
}
@media (max-width:900px){ body{cursor:auto} }

a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
::selection{background:var(--accent);color:var(--ink)}

.wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding-inline:var(--pad)}

/* italic display helper */
.ital{font-family:var(--serif);font-style:italic;font-weight:400;font-optical-sizing:auto}

/* ---------- grain + cursor + progress ---------- */
.grain{
  position:fixed;inset:0;z-index:9000;pointer-events:none;opacity:.05;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.cursor{
  position:fixed;top:0;left:0;width:34px;height:34px;border:1px solid var(--paper);
  border-radius:50%;pointer-events:none;z-index:9999;transform:translate(-50%,-50%);
  transition:width .25s,height .25s,background .25s,border-color .25s,opacity .3s;
  display:grid;place-items:center;mix-blend-mode:difference;
}
.cursor span{width:4px;height:4px;border-radius:50%;background:var(--paper);transition:opacity .25s}
.cursor.hot{width:64px;height:64px;background:var(--accent);border-color:var(--accent);mix-blend-mode:normal}
.cursor.hot span{opacity:0}
@media (max-width:900px){.cursor{display:none}}

.scroll-progress{position:fixed;top:0;left:0;width:100%;height:2px;z-index:9001;background:transparent}
.scroll-progress i{display:block;height:100%;width:0;background:var(--accent);transition:width .1s linear}

/* ---------- header ---------- */
.site-header{position:fixed;top:0;left:0;width:100%;z-index:500;transition:background .4s,backdrop-filter .4s,padding .4s}
.site-header.scrolled{background:rgba(13,12,10,.72);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:22px;transition:padding .4s}
.site-header.scrolled .header-inner{padding-block:14px}

.logo{display:flex;align-items:center;gap:10px;font-weight:700;letter-spacing:.02em}
.logo-mark{width:30px;height:30px;fill:none;stroke:var(--paper);stroke-width:1.6;transition:transform .5s var(--ease)}
.logo-mark .logo-dot{fill:var(--accent);stroke:none}
.logo:hover .logo-mark{transform:rotate(90deg)}
.logo-text{font-family:var(--serif);font-size:20px;font-weight:600;letter-spacing:.01em}
.logo-text sup{font-family:var(--mono);font-size:9px;vertical-align:super;color:var(--paper-dim)}

.nav{display:flex;gap:30px}
.nav a{font-size:15px;font-weight:500;color:var(--paper);position:relative;padding-block:6px}
.nav a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:1px;background:var(--accent);transition:width .35s var(--ease)}
.nav a:hover::after{width:100%}

.header-cta{display:flex;align-items:center;gap:18px}
.menu-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:none;padding:6px}
.menu-toggle span{width:24px;height:2px;background:var(--paper);transition:.3s}
.menu-toggle.open span:first-child{transform:translateY(7px) rotate(45deg)}
.menu-toggle.open span:last-child{transform:translateY(-7px) rotate(-45deg)}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:15px;padding:13px 22px;border-radius:100px;border:1px solid transparent;transition:.35s var(--ease);white-space:nowrap}
.btn svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;transition:transform .35s var(--ease)}
.btn:hover svg{transform:translateX(3px)}
.btn-accent{background:var(--accent);color:var(--ink)}
.btn-accent:hover{background:var(--paper)}
.btn-ghost{border-color:var(--line-strong);color:var(--paper)}
.btn-ghost:hover{border-color:var(--paper);background:var(--paper);color:var(--ink)}
.btn-lg{padding:18px 30px;font-size:17px}
.link-arrow{display:inline-flex;align-items:center;gap:8px;font-weight:600;color:var(--paper-dim);transition:color .3s}
.link-arrow:hover{color:var(--accent)}
.link-arrow svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}

/* ---------- mobile nav ---------- */
.mobile-nav{display:none;flex-direction:column;gap:6px;padding:0 var(--pad) 28px;background:var(--ink);border-bottom:1px solid var(--line)}
.mobile-nav a{padding:14px 0;font-size:22px;font-family:var(--serif);border-bottom:1px solid var(--line)}
.mobile-nav .btn{margin-top:18px;justify-content:center;border-color:var(--accent)}
.mobile-nav.open{display:flex}

/* ---------- shared section bits ---------- */
.section-label{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--paper-dim);margin-bottom:26px;display:flex;align-items:center;gap:10px}
.section-label span{color:var(--accent)}
.section-label.center{justify-content:center}
.section-title{font-family:var(--serif);font-weight:500;font-size:clamp(34px,5vw,68px);line-height:1.02;letter-spacing:-.02em;font-optical-sizing:auto}
.section-head{margin-bottom:clamp(40px,6vw,80px)}
.section-head.row{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;flex-wrap:wrap}

/* ---------- HERO ---------- */
.hero{position:relative;min-height:100vh;display:flex;flex-direction:column;justify-content:flex-end;padding-top:140px;padding-bottom:0;overflow:hidden}
.hero-glow{position:absolute;top:-20%;left:50%;transform:translateX(-50%);width:120%;height:80%;
  background:radial-gradient(ellipse at 50% 30%,rgba(255,77,31,.22),rgba(255,77,31,.05) 40%,transparent 65%);
  filter:blur(20px);pointer-events:none;animation:breathe 9s ease-in-out infinite}
@keyframes breathe{0%,100%{opacity:.8;transform:translateX(-50%) scale(1)}50%{opacity:1;transform:translateX(-50%) scale(1.06)}}

.hero-grid{display:grid;gap:30px;padding-bottom:40px}
.hero-meta{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}
.kicker{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--paper-dim);display:flex;align-items:center;gap:10px}
.kicker i{width:8px;height:8px;border-radius:50%;background:var(--accent);box-shadow:0 0 12px var(--accent);animation:pulse 2s infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.3}}
.hero-index{font-family:var(--mono);font-size:12px;color:var(--paper-faint);letter-spacing:.08em}

.hero-title{font-family:var(--serif);font-weight:500;font-optical-sizing:auto;
  font-size:clamp(54px,12.5vw,200px);line-height:.9;letter-spacing:-.035em;margin-top:10px}
.hero-title .ital{color:var(--accent);font-size:.92em}
.hero-title .ital:last-of-type{color:var(--paper)}

.hero-foot{display:grid;grid-template-columns:1fr auto;gap:48px;align-items:end;margin-top:34px}
.hero-sub{max-width:46ch;color:var(--paper-dim);font-size:clamp(16px,1.4vw,19px)}
.hero-sub em{color:var(--paper);font-style:normal;font-weight:600}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap}

@media (max-width:820px){
  .hero-foot{grid-template-columns:1fr;gap:28px}
}

/* ---------- ticker ---------- */
.ticker{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;padding-block:16px;background:var(--ink-2);margin-top:24px}
.ticker-track{display:flex;align-items:center;gap:34px;white-space:nowrap;width:max-content;animation:scroll 38s linear infinite}
.ticker:hover .ticker-track{animation-play-state:paused}
.ticker span{font-family:var(--serif);font-size:clamp(22px,3vw,40px);font-weight:400;color:var(--paper)}
.ticker i{color:var(--accent);font-size:18px;font-style:normal}
@keyframes scroll{to{transform:translateX(-50%)}}
.ticker-clients .ticker-track{animation-duration:42s}
.ticker-clients span{font-family:var(--sans);font-size:clamp(20px,2.4vw,30px);font-weight:600;letter-spacing:-.01em;color:var(--paper-dim)}
.ticker-clients{background:transparent;border-top:none;margin-top:0}

/* ---------- MANIFESTO ---------- */
.manifesto{padding-block:clamp(90px,14vw,200px);position:relative}
.manifesto-line{font-family:var(--serif);font-weight:400;font-size:clamp(30px,5.4vw,74px);line-height:1.05;letter-spacing:-.02em;max-width:18ch}
.manifesto-line .ital{color:var(--accent)}
.manifesto-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;margin-top:clamp(50px,7vw,90px);max-width:900px;margin-inline:auto}
.manifesto-grid p{color:var(--paper-dim);max-width:48ch}
.manifesto-points{list-style:none;display:flex;flex-direction:column;gap:18px}
.manifesto-points li{padding-left:24px;position:relative;color:var(--paper-dim)}
.manifesto-points li::before{content:"→";position:absolute;left:0;color:var(--accent)}
.manifesto-points b{color:var(--paper);font-weight:600}
@media (max-width:760px){.manifesto-grid{grid-template-columns:1fr;gap:34px}}

/* ---------- SERVICES ---------- */
.services{padding-block:clamp(70px,10vw,140px);border-top:1px solid var(--line)}
.service-list{list-style:none;border-top:1px solid var(--line)}
.service{display:grid;grid-template-columns:90px 1fr auto;gap:30px;align-items:center;padding:34px 8px;border-bottom:1px solid var(--line);
  position:relative;transition:background .4s,padding .4s var(--ease)}
.service::before{content:"";position:absolute;left:0;top:0;height:100%;width:0;background:var(--accent);transition:width .45s var(--ease);z-index:0}
.service>*{position:relative;z-index:1;transition:color .4s,padding-left .45s var(--ease)}
.service:hover{padding-left:34px}
.service:hover::before{width:6px}
.service-num{font-family:var(--mono);font-size:14px;color:var(--paper-faint)}
.service-body h3{font-family:var(--serif);font-size:clamp(26px,3.6vw,46px);font-weight:500;letter-spacing:-.01em;transition:color .4s}
.service:hover .service-body h3{color:var(--accent)}
.service-body p{color:var(--paper-dim);max-width:46ch;margin-top:8px}
.service-tags{font-family:var(--mono);font-size:12px;letter-spacing:.05em;color:var(--paper-faint);text-align:right}
@media (max-width:760px){
  .service{grid-template-columns:50px 1fr;gap:18px;padding:26px 4px}
  .service-tags{grid-column:1/-1;text-align:left;padding-left:68px;color:var(--paper-dim)}
  .service:hover{padding-left:20px}
}

/* ---------- WORK ---------- */
.work{padding-block:clamp(70px,10vw,140px);border-top:1px solid var(--line)}
.work-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:clamp(14px,2vw,26px)}
.project{position:relative;overflow:hidden;border-radius:4px;grid-column:span 3;aspect-ratio:4/3;background:var(--ink-2)}
.project.tall{grid-row:span 2;aspect-ratio:auto;height:100%;min-height:560px}
.project.wide{grid-column:span 6;aspect-ratio:21/9}
.project img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.3) brightness(.78);transition:transform .8s var(--ease),filter .6s}
.project:hover img{transform:scale(1.06);filter:grayscale(0) brightness(.92)}
.project::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(13,12,10,.85),transparent 55%);z-index:1}
.project-meta{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:clamp(18px,2.4vw,30px);display:flex;align-items:flex-end;justify-content:space-between;gap:16px;transform:translateY(8px);opacity:.92;transition:.5s var(--ease)}
.project:hover .project-meta{transform:translateY(0);opacity:1}
.project-cat{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-2);display:block;margin-bottom:6px}
.project-meta h3{font-family:var(--serif);font-size:clamp(22px,2.6vw,34px);font-weight:500;letter-spacing:-.01em}
.project-year{font-family:var(--mono);font-size:12px;color:var(--paper-dim)}
@media (max-width:820px){
  .work-grid{grid-template-columns:1fr}
  .project,.project.tall,.project.wide{grid-column:span 1;grid-row:auto;aspect-ratio:4/3;height:auto;min-height:0}
}

/* ---------- STATS ---------- */
.stats{padding-block:clamp(60px,9vw,120px);border-top:1px solid var(--line);background:var(--ink-2)}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}
.stat{border-left:1px solid var(--line);padding-left:22px}
.stat-num{font-family:var(--serif);font-weight:500;font-size:clamp(48px,7vw,96px);line-height:1;letter-spacing:-.03em;display:inline}
.stat-suffix{font-family:var(--serif);font-size:clamp(28px,4vw,52px);color:var(--accent)}
.stat p{margin-top:10px;color:var(--paper-dim);font-size:15px}
@media (max-width:760px){.stats-grid{grid-template-columns:1fr 1fr;gap:36px 20px}}

/* ---------- QUOTE ---------- */
.quote{padding-block:clamp(80px,12vw,170px);border-top:1px solid var(--line);text-align:center}
.quote blockquote{font-family:var(--serif);font-weight:400;font-size:clamp(26px,4vw,56px);line-height:1.18;letter-spacing:-.015em;max-width:22ch;margin:0 auto;position:relative}
.quote-mark{color:var(--accent);font-size:1.1em}
.quote figcaption{margin-top:36px;display:flex;flex-direction:column;gap:4px;color:var(--paper-dim);font-size:15px}
.quote figcaption b{color:var(--paper)}

/* ---------- CLIENTS ---------- */
.clients{padding-block:clamp(50px,8vw,100px) 0;border-top:1px solid var(--line)}

/* ---------- JOURNAL ---------- */
.journal{padding-block:clamp(70px,10vw,140px);border-top:1px solid var(--line)}
.journal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px)}
.post{padding:30px 0 30px;border-top:1px solid var(--line-strong);transition:.4s var(--ease);cursor:none}
.post:hover{border-top-color:var(--accent);transform:translateY(-4px)}
.post-cat{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}
.post h3{font-family:var(--serif);font-weight:500;font-size:clamp(22px,2.2vw,30px);line-height:1.15;letter-spacing:-.01em;margin:16px 0 12px}
.post p{color:var(--paper-dim);max-width:38ch}
.post-meta{display:block;margin-top:22px;font-family:var(--mono);font-size:12px;color:var(--paper-faint)}
@media (max-width:820px){.journal-grid{grid-template-columns:1fr;gap:0}}

/* ---------- CTA ---------- */
.cta{padding-block:clamp(90px,16vw,230px);border-top:1px solid var(--line);text-align:center;position:relative;overflow:hidden}
.cta::before{content:"";position:absolute;inset:0;background:radial-gradient(ellipse at 50% 100%,rgba(255,77,31,.18),transparent 60%);pointer-events:none}
.cta-title{font-family:var(--serif);font-weight:500;font-optical-sizing:auto;font-size:clamp(46px,11vw,170px);line-height:.92;letter-spacing:-.035em}
.cta-title .ital{color:var(--accent)}
.cta-row{margin-top:44px;display:flex;flex-direction:column;align-items:center;gap:16px}
.cta-note{color:var(--paper-dim);font-family:var(--mono);font-size:13px}

/* ---------- FOOTER ---------- */
.site-footer{border-top:1px solid var(--line);background:var(--ink);padding-top:clamp(60px,8vw,100px)}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:40px;padding-bottom:60px}
.footer-brand .logo{margin-bottom:18px}
.footer-brand p{color:var(--paper-dim);max-width:30ch;font-size:15px}
.footer-col h4{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--paper-faint);margin-bottom:18px}
.footer-col a{display:block;padding:6px 0;color:var(--paper);font-size:16px;transition:color .3s}
.footer-col a:hover{color:var(--accent)}
.clock{font-family:var(--mono);font-size:22px;color:var(--paper);letter-spacing:.05em}
.clock-loc{color:var(--paper-dim);font-size:13px;margin-top:6px}
.footer-base{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-block:30px;border-top:1px solid var(--line);color:var(--paper-faint);font-size:13px;font-family:var(--mono)}
@media (max-width:820px){
  .footer-grid{grid-template-columns:1fr 1fr;gap:36px}
  .footer-brand{grid-column:1/-1}
}

/* ============================================================
   REVEAL ANIMATION
   ============================================================ */
.reveal{opacity:0;transform:translateY(30px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}
.service.reveal,.project.reveal,.post.reveal,.stat.reveal{transition-delay:calc(var(--i,0)*90ms)}

/* ---------- responsive header ---------- */
@media (max-width:880px){
  .nav,.header-cta .btn-accent{display:none}
  .menu-toggle{display:flex}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
  html{scroll-behavior:auto}
}